HubSpot current vs legacy pricing: what changes for your bill?
Last verified October 1, 2026 · Next check November 1, 2026
Existing HubSpot customers keep legacy pricing: hubs, platform fees, Core, Sales and Service Seats, and marketing contact tiers. New customers buy on current seats-and-credits pricing: one edition, GTM and Ops Seats, and credits for emails, workflows and AI. Platform fees and contact tiers go away, but every email and workflow action now has a price.
Side by side
| Legacy pricing | Current pricing | |
|---|---|---|
| Who it's for | Existing customers | New customers |
| What you buy | Separate hubs, each at its own edition, or the Customer Platform | One edition (Starter, Professional or Enterprise) for the whole account |
| Fixed fees | Platform fees, e.g. Marketing Hub Professional $800/mo | None. Seats only |
| Seats | Core, Sales, Service and Revenue Seats. Sales Seat $90 (Pro) / $150 (Ent) | GTM Seat $90 (Pro) / $175 (Ent). Ops Seat price not published |
| Marketing contacts | Paid contact tiers | Included in record capacity |
| Included credits | 500 / 3,000 / 5,000 a month (more with Data Hub or the Customer Platform) | 5,000 / 10,000 / 15,000 a month |
| Emails | Included, up to a send limit tied to your contact tier | 15 credits per send at first, cheaper at volume, or an email sends pack |
| Workflow actions | Included. Only AI actions use credits | 3 credits per action at first, cheaper at volume, or a workflow actions pack |
| Going over your credits | After buying packs, auto-upgrade raises your limit for the rest of the term (default) | Pay-as-you-go; the limit goes back to normal on your reset date |
| Onboarding | Published per hub, e.g. $3,000 for Marketing Hub Professional | Required on Professional and Enterprise. Fees not published yet |
Legacy pricing from HubSpot's pricing pages and catalog; current pricing from the pricing page and the seats-and-credits supplement. Monthly list prices, paid annually.
What moves your bill up or down
Platform fees disappear. On legacy pricing, Marketing Hub Professional costs $800 a month before contacts. On current pricing, the same three people cost $270 in GTM Seats.
Email and workflows get a meter. On legacy pricing, sending emails and running workflows costs nothing beyond your plan. On current pricing, the first 10,000 sends a month cost 15 credits each ($0.15 a send), and the first 10,000 workflow actions cost 3 credits each. Packs bring the unit price down, but this is the line most likely to surprise a marketing team.
Seats move a little. A Professional GTM Seat costs the same as a Professional Sales Seat on legacy pricing. On Enterprise, a GTM Seat costs $175 against $150 for a Sales Seat.
Contacts stop being a pricing lever. Marketing contact tiers are replaced by record capacity: 250,000 records on Professional and 15,000,000 on Enterprise, counting every object, not just contacts. You no longer pay for marketing contacts, but a large database can pass the record capacity. Above it, Professional adds 1,000 records for $5 a month.
Three scenarios
Monthly list prices, paid annually. "Legacy" is the cheaper of buying hubs separately or the Customer Platform. Current pricing excludes Ops Seats and onboarding, which aren't published yet.
| Scenario | Legacy pricing | Current pricing | Current vs legacy |
|---|---|---|---|
| Sales team of 10 | $900/mo | $1,150/mo | $250/mo more |
| Marketing and sales, 8 people | $1,750/mo | $2,270/mo | $520/mo more |
| Email-heavy marketing team of 3 | $3,100/mo | $3,820/mo | $720/mo more |
- Sales team of 10. Sales Hub Professional on legacy pricing. 2,000 emails and 5,000 workflow actions a month. Open in the calculator
- Marketing and sales, 8 people. Marketing Hub and Sales Hub Professional on legacy pricing, 10,000 marketing contacts. 20,000 emails and 20,000 workflow actions a month. Open in the calculator
- Email-heavy marketing team of 3. Marketing Hub Professional on legacy pricing, 50,000 marketing contacts. 200,000 emails and 100,000 workflow actions a month. Open in the calculator
Your result depends mostly on how many emails you send and how many workflow actions you run each month. Put your own numbers into the calculator's compare mode.
What to ask your HubSpot rep
- Which pricing model will our contract be on?
- How many emails and workflow actions do you expect us to use, and which packs fit?
- What will Ops Seats and onboarding cost us on seats-and-credits pricing?
- If we're an existing customer, what happens to our pricing at renewal?
FAQ
Page changelog
- 1 Oct 2026: Published. More detail in HubSpot's seats-and-credits pricing.